Why can’t Toutiao post pictures? ——Analyze the logic behind recent hot topics and platform restrictions
Recently, among the hot topics on the Internet, the issue of "unable to post pictures" on Toutiao and other platforms has triggered widespread discussion. This article combines the hot data and platform rules of the past 10 days to provide you with a structured analysis of the reasons.
1. Top 5 hot topics on the Internet (last 10 days)
| Ranking | hot topics | Number of discussions (10,000) | Related platforms |
|---|---|---|---|
| 1 | Copyright dispute over AI-generated content | 482 | Weibo/Zhihu |
| 2 | Headline picture upload failure | 356 | Today's headlines |
| 3 | Summer travel safety incidents | 291 | Douyin/Xiaohongshu |
| 4 | New energy vehicle price war | 267 | Station B/Knowing Car Emperor |
| 5 | Progress in medical anti-corruption | 203 | WeChat/Baidu |
2. Three major reasons for restrictions on posting pictures on Toutiao
1.Service is unstable during technology upgrade period
According to user feedback data, the failure rate of uploading Toutiao pictures in the past 10 days has reached 17.3%, mainly concentrated in peak traffic areas such as Beijing and Guangdong. The platform announcement shows that the image recognition system is being upgraded.
| date | Fault type | Impact on user ratio |
|---|---|---|
| 8.1-8.3 | Server overloaded | 12.7% |
| 8.5-8.7 | AI review delayed | 8.9% |
| 8.8-8.10 | CDN node abnormality | 5.4% |
2.Enhanced review of content compliance
Recently, the Cyberspace Administration of China has launched a special campaign of “Clear Clarity”, and the platform has strengthened the review of the following three types of images:
• AI-generated unlabeled content (38%)
• Taking pictures in sensitive places (25%)
• Comparison chart of medical beauty effects (accounting for 17%)
3.Copyright protection mechanism upgrade
Data shows that since July, the number of image copyright complaints has increased by 63% year-on-year. The platform has implemented a new copyright identification system, resulting in some legitimate images being misjudged.
3. Comparison of user response plans
| solution | success rate | time consuming |
|---|---|---|
| Compress images to less than 2MB | 72% | <1 minute |
| Add watermark and upload | 68% | 2-3 minutes |
| Switch 4G network | 81% | immediate |
| Avoid the peak period between 8-10pm | 89% | Period adjustment |
4. Industry Impact Analysis
This incident resulted in an average daily decrease of 230,000 UGC image contents on Toutiao platform, while the data on competing product platforms increased during the same period:
• Xiaohongshu photo posts increased by 14%
• Weibo posts with pictures increased by 9%
• Zhihu’s graphic and text answers increased by 7%
Conclusion:Under the dual pressure of technology iteration and content compliance, platforms need to find a balance between user experience and regulatory requirements. It is expected that this system upgrade will be completed in late August, when normal picture services will be restored.
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