How much does an annual gym card cost? Analysis of the latest market trends and trends in 2023
With the increase in health awareness, the annual card price of gyms has become a hot topic of concern for consumers. This article combines hot topics on the Internet in the past 10 days to organize the annual card price data of gyms in major cities across the country and analyzes influencing factors to help you make the best choice for cost-effectiveness.
1. Comparison of annual card prices for gyms in mainstream cities across the country
| City | High-end brand (yuan/year) | Mid-range chain (yuan/year) | Community type (yuan/year) |
|---|---|---|---|
| Beijing | 8000-15000 | 3000-6000 | 1500-2500 |
| Shanghai | 7500-14000 | 2800-5500 | 1200-2200 |
| Guangzhou | 6000-12000 | 2500-5000 | 1000-2000 |
| Chengdu | 5000-10000 | 2000-4500 | 800-1800 |
2. Three core factors affecting prices
1.Differences in location: The prices in core business districts are generally 30%-50% higher than those in suburbs. For example, the average price of gyms in Beijing Guomao is 42% higher than that outside the Fifth Ring Road.
2.Facilities configuration: The average annual cost of venues equipped with swimming pools and private classrooms is more than 60% higher than that of ordinary venues. Popular group classes (such as dynamic bicycles) require an additional fee.
3.Promotion cycle: Data shows that the average price reduction in the spring promotion period from March to April was 15%, and during Double 11, some brands launched the "Buy 1 year and get 2 months away" activity.
3. Observation on new trends in 2023
| Trend Types | Specific performance | Price impact |
|---|---|---|
| Smart fitness | Popularization of AI physical testing equipment | +10%-15% Fee |
| Time-sharing payment | Hourly billing model emerges | Reduced annual card users by 20% |
| Cross-border cooperation | Co-branded card with medical institutions | Premium 25%-30% |
4. Purchase suggestions and pit avoidance guide
1.Field trip: It is recommended to experience more than 3 venues, focusing on the maintenance status of fitness equipment and the flow of people during peak hours.
2.Contract rules: Pay attention to the transfer terms (82% of the complaints involve card refund disputes), and confirm whether they include basic services such as showers.
3.Price Trap: Beware of "ultra-low price pre-sales". Data from a complaint platform shows that the actual fulfillment rate of such promotions is less than 60%.
5. Industry experts' opinions
The latest report of the China Fitness Association pointed out that the average annual card price of gyms in the country in 2023 was 2,680 yuan, a decrease of 8% from 2022, mainly due to intensified market competition. However, the prices of boutique studios in first-tier cities rose by 12% against the trend, reflecting the obvious trend of consumption grading.
(Note: The data in this article is collected from Meituan, Dianping, and the official website of the gym, and the statistics cycle is from October 1 to October 10, 2023)
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